When news of a global disaster occurs the need to establish a reliable line of communication is critical for first responders, as well as, for loved ones who are trying to track down family members to confirm their safety. Twenty five years ago, people depended solely on traditional telephone systems to reach out and connect during a time of a crisis. Ten years ago, people starting using emails and web pages. Unfortunately, the above forms of communication assume that the other person is standing by his phone or actively looking at his email or webpage as the message is being sent – all of which is unlikely during a time of chaos that immediately follows a catastrophic disaster. Fortunately for us, technology continues to evolve at such a rapid pace, that with each disaster, we have an opportunity to utilize new tools that allow us to connect with others in real-time regardless of our location.
Immediately following the aftermath of the earthquake in Haiti, the public turned towards the latest and greatest digital platforms to communicate and exchange information – Texting, Twitter and Social Networks. All of which work independently, as well as, collectively to feed everyone’s need to know more. Today, we can say that technology was capable of creating a “global line of communication” that empowered people to share information, find love ones, as well as, raise funds for emergency aid and materials. SMS text messages allowed subscribers to reach others even when wireless networks were jammed with callers. Mobile donations allowed humanitarians to give instantly to relief efforts. Social Networking sites were used to promote support and rescue efforts. Eyewitness accounts were posted on Twitter. New organizations were dependent on Skype, to provide video until they were able transport reporters and crews to Haiti. I would say that technology and digital platforms did a pretty good job this week empowering people to take action.
