Developing a social media strategy for this dietary supplement company presented an excellent opportunity for New Fire. By creating custom Twitter, Facebook and YouTube channels for Healthé Trim, as well as training key Healthé Trim marketing and customer service representatives, New Fire has empowered the supplement company to quickly address concerns or questions posted on Twitter and Facebook. They are now able to direct interested consumers to specific landing pages on the main site. New Fire assisted in planning and developing a six-month timeline of content including Facebook contests, tips and product info, and marketing campaigns to coincide with radio and print efforts developed by internal Healthé Trim representatives.
In addition to the social media platforms, New Fire created and maintained a secondary “blog” style site to provide critical product information for Healthé Trim. Being limited by their current ecommerce site provider, Healthé Trim was interested in a platform that they could quickly post information or address industry concerns.
Healthé Trim has experienced a spike in sales since the new efforts have been put in place and has been able to save money by moving customer service resources to Twitter and Facebook – all the while turning these customer service questions into a record of advocacy that the search engines use when generating relevant results.
facebook.com/healthetrim | onhealthetrim.com (blog) | healthetrim.com | @healthytrim (Twitter)
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