We offer digital agency services through our partnership with Invite Media, the provider of the first universal buying platform for online display media. This key relationship allows clients to access, optimize and execute effective online advertising across a vast amount of the internet.
What is Online Advertising?
Online advertising is promotion that uses the Internet and World Wide Web for the purpose of delivering marketing messages to achieve your company’s objectives. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing.
A New Way of Doing Things… Transparently
In the past, Advertising Agencies make their money by “buying media” or space and time on television, radio and traditional forms of print, like newspapers and magazines. These agencies do not disclose what they pay for their services and sometimes their markup is 1000%. This lack of transparency and the emergence of web has created an opportunity for our company to work with businesses in an open and easy-to-understand method.
By allowing you to see how much you are paying for the advertising and tracking its effectiveness you will be able to intelligently make marketing decisions for your business. An additional benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. In other words, you can reach customers with the content they want, when and where they want it.
Many Ways to Purchase
You can buy ads or banners on the web in a variety of ways. Most of these ways involve a three letter acronym starting with a “C” and each method has its place. We have listed the most common two, CPM and CPC. To learn more about all of them, check this article out on Wikipedia.
CPM, stands for Cost Per Mille (or cost per thousand) – this method is where you pay per thousand impressions for your ad to be displayed (or how often the ad loads on the web). An impression is a single appearance of an advertisement on a web page. Each time the ad is “served” it is counted as an impression. Large publishers offer space on their websites for you to buy impressions. Your cost per thousand impressions is your CPM.
CPC, stand for Cost Per Click – this method is also called PPC (Pay Per Click) and you as the advertiser pays each time your ad is clicked. This system allows you to refine searches and gain information about your market. Under this method, advertisers pay for the right to be listed under a series of key words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website.
A New Kind of Ad Agency
Rather than ask you for your entire advertising budget like old agencies, we help you develop a plan for online advertising that allows you to see what you are actually paying per impression or click. By working with InviteMedia, we have the ability to use BidManager, the world’s first universal buying platform for display (or online) advertising. Through BidManager we help you develop a strategy that gives you real-time feedback on what you are paying for online advertising and allows you to quickly make changes to your plan. We take a percentage on what you spend on the advertising, enabling you to see the entire picture of where your advertising dollars are going.
With New Fire, you can automatically buy from multiple ad exchanges in real-time, all through the same interface. You can use Bid Manager’s built-in real-time optimization system to maximize performance. We will work with you and our in-house platform and managed services teams to build best practices.
Getting Started
Contact us today to learn more about online advertising and see how effective (and affordable) it REALLY is!
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