harnessing the world's new media

It is a reality that conventional marketing and business strategies can no longer function effectively without social media - but, making sense out of the "noise" created by this revolutionary paradigm shift can be overwhelming.

Let us educate you, your company or organization about social media and help you develop a strategy for today and tomorrow.

the blog

Fight Cancer with Social Media

{ February 2010 } by Susie Adamson

by Susie Adamson I have an eight year old nephew, who on Wednesday, January 27, 2010 underwent his second bone marrow transplant. He has been fighting AML Leukemia since January 21, 2009. The past 12 months ...

Social Media’s Impact on Haiti Crisis Communication

{ January 2010 } by Susie Adamson

When news of a global disaster occurs the need to establish a reliable line of communication is critical for first responders, as well as, for loved ones who are trying to track down family members ...

Mind-Mapping the Wave

{ January 2010 } by Jeremy Mace

As I continue to write about my journey with Wave Vidmar and his quest to solo row across the Atlantic, I have found the concept of mind-mapping to be fascinating. Using FreeMind (a free ...

Solo Tweets Across The Atlantic

{ December 2009 } by Jeremy Mace

Wave Vidmar may be the coolest guy ever.  A couple of his latest accomplishments: riding a bike across the entire United States (by himself), and walking to the North Pole (again, by himself - and ...

Value In Listening

{ October 2009 } by Susie Adamson

Is there value in listening to the conversation that is happening online today? Is anyone out there talking about you, your company or your product? If so, do you honestly believe that the conversation happening online ...